Use message boards to promote

If you want to reach a greater number of your target audience without a lot of money and expense, then you should begin to utilize online message boards. Most message boards are usually focused around a particular demographic, interest or community. Research your particular niche or product. People who join not only chat but also ask questions, seek and give advice, share pertinient info with each other and offer support to each other in their online community. Be an active participant, don't spam and always include your link with your answers to everyone. Spamming is a big no, no and will ruin your reputation, so don't do it. Otherwise, you will build up your creditability within each of your forum boards and drive traffic to your site.